A Surrey-based children’s charity has rebranded to further embody its mission of supporting young people living with serious illnesses, disabilities and life-limiting conditions, the charity has said.

Dreams Come True is a wish-making charity that provides positive experiences to children who are living in the highest areas of deprivation.

The charity has introduced a new logo and visual identity with four mascot characters that capture the “joy, happiness, fun and magic of the spirit of childhood”.

It has also revamped its website. 

Lisa King, chief executive of Dreams Come True, said its new identity and website was not just a facelift, but a reflection of its commitment to bringing joy and magic to children who need it most.

“The playful mascot characters in our logo encapsulate the essence of childhood and the joy, happiness, fun and magic of a dream,” King said.

“This is a pivotal moment for us, and we’re excited about the journey ahead.”

The creative agency Leo Burnett developed the charity’s new identity on a pro bono basis.

A Leo Burnett spokesperson said its goal was to create an identity that inspires magic-making, raises awareness, and ultimately helps deliver even more dreams to children who need them most.

“We believe in the power of creativity to make a real difference in people’s lives, and this project was incredibly special to us,” they added.