WWF-UK raised £3.1m through its partnership with draw company Omaze, latest accounts show.

The conservation charity’s accounts for the year to the end of June 2024 show its income from corporate partnerships increased to £18.2m from £16.7m in the previous 12 months.

It said the growth was largely driven by its partnership with Omaze through its draw for a five-bedroom house in Cornwall worth more than £3m. 

The charity said it secured new partnerships with KPMG and Lidl during the course of the year but this was partly offset by the end of its link-up with Tesco. 

WWF-UK’s accounts also show the number of players of its weekly lottery rose by almost 40 per cent, meaning the initiative should generate more than £1m annually.

The charity’s total income decreased from £94m in 2022/23 to £92.5m in 2023/24 and its expenditure dropped to £95.4m in 2023/24 compared with £102.4m previously.

WWF-UK’s charitable activity expenditure decreased by 11 per cent to £78.5m in 2023/24.

“This was due in part to a reduction in unrestricted income driven by a more challenging external environment,” the accounts said.

The decline was a result of decreases in the charity’s work in the Amazon, its HSBC Asia Sustainable Palm Oil Programme, its energy transition work in China and its wildflower projects funded by the multinational consumer goods company Reckitt.

WWF-UK saw an increase of £1.5m in its UK land and seascapes expenditure, expanding its restoration programme across England, Scotland and Wales.

The charity also reported an uplift of £1m in its contribution to the funding of the WWF International secretariat, to support its conservation work and its programme offices, its accounts show.

The accounts show WWF-UK’s income from charitable trusts decreased from £9.6m to £7.2m.

“This was largely attributable to the Children’s Investment Fund Foundation, Quadrature and Esmée Fairbairn agreements coming to an end,” the accounts say.